We are always biased. We always see things from our own perspective. We’re focused on protecting our own interests. We get upset when people don’t let us pull out in front of them in traffic and annoyed when someone cuts us off. We get frustrated when the person in front of us takes too long…
The 3 Critical Components of Account Plans (and the action plan)
One of my early observations of sales methodology was that it was very hard for sales professionals to execute on their Account Plan. There was lots of valuable strategy to use, but very little support on the practical execution. (That was why we developed Altify Account Manager). Developing a plan has limited benefit unless you…
Is Marketing About To Be Fired?
This is continuation of my previous post: A Sales Story for our Time. This is not the way it’s meant to be. It’s far too complicated. Christy Dignam’s plaintiff voice crept out from the Bang and Olufsen surround sound system in Jack Swenson’s new 7 Series. Jack always felt that Dignam, the lead singer of…
5 Sales Credibility Killers
There was a time, long, long ago in a dim and distant past when, if you were in sales, the company you worked for and the product you sold were more important than how you personally sold. You may remember the ‘No one gets fired for buying IBM’ adage. Buying from a market leader was often…
7 Booster Shots for your Key Accounts
Remember that account plan you built at the start of the year for your Key Accounts? Have you continued to work it? This would be a good time to refresh it, check your progress against the initial objectives, and update your plan for the balance of the year. Now is the time for your booster…
15 Attributes of Great Sales Leaders
Sales leadership is hard. Professional sales leaders know that success is always about a customer-first entrepreneurial mindset, team motivation and coaching, and ensuring that the right skillset. mindset and toolset exists. Here are 15 attributes of winning sales leaders. Some are things they know and some are things they do. A great sales leader is…