I have a seven-year-old nephew who lives in the southwest of Ireland. Visitors to that part of the world are often surprised to see palm trees and bamboos growing – until a local explains how the gulf stream comes up from the south bringing warmth with it. In truth, the climate in Ireland – particularly…
The Trust Default
Trust is the fulcrum upon which every customer relationship pivots. Trust is a valuable currency that must be earned, but never spent. Trust is built one step at a time, and unless protected, can be blown away in a moment. Account Planning is all about developing long-term relationships, and that is hard to do without…
The most proven way to grow revenue?
One of the critical metrics that all sales organizations should measure is sales velocity. By sales velocity we mean the revenue that can be achieved in a given period, whether that is a day, month, quarter or year. No matter how complex your business, there are really only four levers that you can pull to…
Why I worry about big data
The Big Data hype worries me. A lot. Particularly as it pertains to sales analytics. When it comes to understanding the inflection points that should be the determinants of behavior change to improve sales performance, we don’t suffer from an information deficit, we suffer from an insight deficit. Big data is perceived by some as…
What sales leaders can learn from the music business
There’s a Jackson Browne song called These Days which he wrote at the tender age of sixteen. One of the lines in the song goes, “Don’t confront me with my failures; I have not forgotten them.” A sixteen-year-old wise beyond his years. For those of you who are not old enough to remember Jackson Browne, he was a seminal…
What Independence really means …
I know I’m a bit late and Independence Day is technically in the past – but on a personal level it’s ever present. You should only read this if you believe that your level of success is largely up to you. Yes, it’s impacted and influenced by external events, but it’s not your manager, employer,…