Much has been said about the need to bring insights to your customers. In today’s world of more informed buyers, it is clear that you need to do more than just communicate the capabilities of your product. However, not much has been written about how to do this well or consistently. Sellers are struggling to…
There has been tremendous progress in Algorithms, Data Science, Machine Learning (ML) and Artificial Intelligence. When there is enough data and the workflows are simple, these technologies deliver tangible benefit. However many of the tasks performed by those knowledge workers in Sales, Marketing or Customer Success are Small Data problems, not Big Data problems, and the…
I’m generally not one to give investment advice. Stock markets are notoriously hard to predict and, in my opinion, you should never invest money you are not prepared to lose. However, I have found a predictor of success on which I am prepared to bet some hard earned dollars. When I invest my personal money,…
