When LinkedIn suggested today I connect with Richard I was surprised. You see I know Richard quite well (not his real name) or, should I say, I knew him. Sadly, he passed away a few years ago. LinkedIn uses very sophisticated (some would say creepy – read this) algorithms in its connections recommendations engine. It tracks…
Sometimes out of the recesses of our minds a flicker of curiosity emerges. That is always a good thing. Here is a question. Is the pace of technological change coupled with the rapid explosion of data a good thing? 90% of all the world’s data has been created in the last two years. How does…
Salespeople operate in constantly shifting environments. Every day they contend with new situations and changing information. No two customers are the same. To remain in control, companies deploy a CRM as their system of record, or “single source of truth”. They ask the sellers to keep the system up to date – if it’s not in Salesforce…
There has been tremendous progress in Algorithms, Data Science, Machine Learning (ML) and Artificial Intelligence. When there is enough data and the workflows are simple, these technologies deliver tangible benefit. However many of the tasks performed by those knowledge workers in Sales, Marketing or Customer Success are Small Data problems, not Big Data problems, and the…
