In a prior post I outlined the 5 key questions to develop a relationship strategy and in the last four posts I explained #1: Who Matters?, #2: How Do They Think?, #3: What is your Current Relationship? and #4: What is the Relationship Gap? In this post I will outline some thoughts on how you might…
In a prior post I outlined the 5 key questions to develop a relationship strategy and in the last three posts I explained #1: Who Matters?, #2: How Do They Think? and # 3: What is your Current Relationship? Now we know our starting position. In this post I will help you to understand the difference between…
In a previous post I outlined the 5 key questions to develop a relationship strategy and in the last two posts I explained #1: Who Matters? and #2: How Do They Think? In this post I will help you to understand the current state of the relationship so that you know your starting position. What Is…
In a previous post I outlined the 5 key questions to develop a relationship strategy and in the last post I explained #1: Who Matters. In this post we will try to get inside the mind of the customer as a key element of the relationship strategy development. How Do They Think? Once you have…
In a previous post I outlined the 5 key questions to develop a relationship strategy. Here I delve more deeply into #1. Who Matters? (Who are the Key Players?) Everyone, of course – everyone matters. That’s the first point to make and something to always remember. Respecting everyone and being open to how you can…
